HOYA Launches Sensity

HOYA Vision Care has launched Sensity in the U.S., a new brand-differentiating photochromic lens technology. Photochromic lens wearers are often disappointed with the inconsistency of lens activation and fade back performance at different times of the year. This is an issue particularly for people who live in distinctive four-season climates. Sensity has Stablight Technology, which ensures the lenses perform consistently in varying climates and temperatures.

 “The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, president of HOYA Vision Care, North America. He continued, “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.” For more information visit


Thin, scratch-resistant glass is now available in the newest free-form designs with the release of Corning Clear 15 glass. This new high-performance glass provides a thinner and more scratch-resistant solution compared with plastic materials commonly used for prescription lenses. This new glass is now available from select U.S. distributors that utilize state-of-the-art, free-form equipment to produce the newest-style lenses including dual-sided progressive addition lens (PAL) designs. Corning Clear 15 glass has a proprietary molecular structure that undergoes an ion-exchange process, resulting in higher resistance to superficial scratches, compared with plastic materials. Corning Clear 15 glass is a standard index glass available as thin as 1.5 mm, with a high Abbe value, giving it better vision and optical clarity. Corning Clear 15 glass also has high chemical durability, making it more immune than plastic to household solvents or common cleaning formulas often used to clean lenses.

 “We are pleased to bring Corning Clear 15 and the benefits of thin, scratch-resistant glass to the ophthalmic market,” said Lyle Rubin, sales and marketing manager, Americas for Corning Specialty Glass. “It can be ground 25 percent thinner and lighter than common glass lenses and is ideal for individuals who need clear, sharp vision that only comes with precision optics. We’ve leveraged Corning’s 160-plus year history in glass innovation to create a highly scratch-resistant, outstanding-performing lens solution.” For more information visit:

LABTECH: New Products July/August 2016


EGMA LLC is now offering the new “UV+420cut” Blue Block Lens Material. Unlike their CLEARX-SHIELD Blue Blocking Lens Coating, the UV+420cut is a lens material that blocks harmful blue light without the blue reflection or yellowish lens color. UV+420cut will be offered in all EGMA single vision, office and progressive designs through the complete range of X100, X300 and X500 Lens Series, and will be available in the following indexes:

 • PolyVex 1.56 (Impact resistant Mid-Index Lens)

• Plastic 1.61

• Plastic 1.67

• Plastic 1.74

 These lenses can be ordered with the following coatings:

• CLEARX Premium AR Coating

• Metalix Mirror Coating with CLEARX Premium AR on the back (Available in Gold, Silver and Blue)

 For more information visit



 EGMA will now manufacture ophthalmic lenses under a license from Shaw Vision. Shaw Vision Inc. is the world leader and largest supplier of iseikonic and isophoric prescription eyeglass lens technology.  Shaw Technology is available in single vision, bifocal and progressive addition lens designs.  Shaw Vision utilizes wavefront digital ray path technologies to provide not only clear vision in all gaze directions but also maintains coordinated eye movements through the elimination of static and dynamic aniseikonia.  Shaw Vision’s founder and chief scientist, Dr. Peter Shaw, (pictured far left), optometrist and adjunct research professor at the University of Waterloo, Canada, received patents for the technology in 2013.

EGMA LLC is a full service digital lens manufacturer that is at the forefront in spectacle lens technology.  It is the exclusive distributor in the USA and manufactures under license of the prestigious Rodenstock series of advanced lens technology. EGMA’s president and CEO, Poya Eghterafi, is excited to welcome Shaw Technology into its catalogue that now services consumers seeking the latest and most advanced corrective lenses, including the medically focused lens technologies from Shaw Vision. For more information


Transitions Signature VII Flat Top 28 polycarbonate composite lenses are now available in both gray and brown. This means even more bifocal wearers can enjoy the unsurpassed photochromic performance of Transitions Signature VII lenses. Transitions Signature brown is the color of choice for many patients, both for fashion and to enhance contrast. Eight out of 10 patients prefer Transitions Signature lenses to clear lenses.

Approximately one-in-five pairs of lenses sold today are segmented multi-focals, and a majority of those are bifocals. “Despite growing demand for progressive and digital designs, there is still a significant demand in the market for segmented lenses,” said Catherine Rauscher, global director for lenscaster partners, Transitions Optical. “Offering patients a choice of color in the leading photochromic technology will allow eye care professionals to meet this demand and enhance their patients’ satisfaction.”

 “Younger Optics and Transitions Optical have developed a polycarbonate composite lens that incorporates a thin photochromic front surface bifocal layer made of Trivex—resulting in a lens delivering Transitions Signature VII performance and superb segment cosmetics in a product that is surfaced, polished, edged and dispensed just like a clear polycarbonate lens,” said David Rips, president and CEO of Younger Optics.

Transitions Signature polycarbonate composite flat top 28 lenses are now available in both gray and brown exclusively from Younger Optics. For more information visit




July/August LabTalk 2016