Optical lab marketers turn to email marketing for big results. Find out what other labs are doing that works for them.
When it comes to maintaining a Website or keeping up with social media, it can be a hassle. Hassle or not, it’s time for labs to step up their online presence.
In an era of Facebook and Twitter, is email marketing dead? Not by a long shot. Learn how to use email marketing to the best of its potential.
Video game companies do it, fast-food restaurants, too. Plenty of companies offer product bundles in one form or another. That’s because sales can soar when consumers can buy multiple products bundled together in one package at a bargain price.
The industry has been pounding the same old drum for years…recommend from the chair, recommend from the chair…but your customers are still not listening. Maybe it’s time to dance to a different drum beat.
The best way to educate your customers on a new product is to let them try it. Aspen optical has come up with a new way to do just that.
Branding your lab is more than a nice logo and a cool Website. Find out what your customers already think about you and then create your brand based on what you WANT them to think.
Learn new ideas for changing the impossible to the possible with
Optical Synergies’ programs and initiative.
Why do customers leave their optical lab? An informal survey of ECPs revealed a familiar laundry list of reasons. Now find out what other labs are doing to keep their customers from “jumping ship.”
Are you willing to look in the mirror? Learn how you can evaluate your customer’s experience and answer the question, “Would you buy lenses from your lab?”
Bundling children’s frames and lenses can make life easier for parents, ECPs and ultimately more profitable for you.
Social media can be of value to optical labs. Learn how take a social media road trip can benefit your lab.
Understanding what your customers want and expect from their optical lab will go a long way in providing better service and making them happy.
Robert Bell, of EyeCoach, shatters misconceptions about selling, giving you tools for training the ECP who has an aversion to “selling” frames and lenses.
Visit an alternative universe where Goofus and Gallant have grown up to be optometrists with their own practices. I wonder who is doing a better job of making second pair sales.
Take a page out of the fast food industry’s handbook, and bundle your lens products for better results.
A banner year for Balester Optical of Wilkes-Barre, PA
Web Site of the Year, Trash to Treasure winners, Transitions lab finalists, VisionWeb lab of the Year and more.
LabTalk has put together a comprehensive list of training opportunities for your lab personnel and sales team.
Easy to understand explanations for premium products.
Do you “spray” your customers with tons of information and then “pray” that it sticks? Learn a better way to educate your customers from optical labs that have successful client education programs.
Industry trainer, Mike DiSanto provides tips for teaching your accounts how to capture that elusive second pair sale.
Find out how a Lab Association can help your business.
Using a simple formula for adult learning, learn how to turn a simple presentation into measurable results.
For the first time, eye care professionals are being asked to nominate their favorite optical laboratory Web site for LabTalk’s annual Optical Laboratory Web Site of the Year Award.
In order to be successful in today's changing marketplace, labs must pay attention to the changing face of the eye care practitioner.
Find out what savvy lab owners and managers do on a day-to-day basis to make sure this nightmare never becomes a reality.
Being Successful with kids' packages isn't as hard as you think. Find out three winning strategies for putting together a kids' program that are as easy as ABC.
Learn new methods of communicating with your customer and get the results you want.
Frustrated with frame designs that don't accommodate a lens? Learn how to open up a channel of communication with your frame manufacturers so you can work together to find solutions.