Marketing

BRANDING YOUR LAB

Branding your lab is more than a nice logo and a cool Website. Find out what your customers already think about you and then create your brand based on what you WANT them to think.


DOING NOTHING IS NOT AN OPTION

Learn new ideas for changing the impossible to the possible with Optical Synergies’ programs and initiative.


WHY CUSTOMERS BAIL – AND WHAT YOU CAN DO ABOUT IT

Why do customers leave their optical lab? An informal survey of ECPs revealed a familiar laundry list of reasons. Now find out what other labs are doing to keep their customers from “jumping ship.”

Mirror, Mirror, On the Wall, Who's the Fairest Lab of All

Are you willing to look in the mirror? Learn how you can evaluate your customer’s experience and answer the question, “Would you buy lenses from your lab?”

BUNDLE OF JOY

Bundling children’s frames and lenses can make life easier for parents, ECPs and ultimately more profitable for you.

BEST PRACTICES FOR YOUR SOCIAL MEDIA "ROAD TRIP"

Social media can be of value to optical labs. Learn how  take a social media road trip can benefit your lab.

IF PROSPECTING IS DEAD, THEN SO ARE YOUR PLANS FOR LONG-TERM GROWTH

Long-term growth plans may be in jeopardy if you are not constantly building a broad customer base.

STRAIGHT TALK ABOUT SUNWEAR

Find out about today’s hottest polarized and photochromic lenses.

GETTING INSIDE THE HEADS OF YOUR CUSTOMERS

Understanding what your customers want and expect from their optical lab will go a long way in providing better service and making them happy.

Sales Training for Your Accounts...It's Child's Play

Robert Bell, of EyeCoach, shatters misconceptions about selling, giving you tools for training the ECP who has an aversion to “selling” frames and lenses.

Making the Second Pair Sale

Visit an alternative universe where Goofus and Gallant have grown up to be optometrists with their own practices. I wonder who is doing a better job of making second pair sales.

The "Value Meal" Bundle

Take a page out of the fast food industry’s handbook, and bundle your lens products for better results.

Transitions 2008 Lab of the Year

A banner year for Balester Optical of Wilkes-Barre, PA

Industry News January 2009

Web Site of the Year, Trash to Treasure winners, Transitions lab finalists, VisionWeb lab of the Year and more.

Conquer New Sales – Arm Yourself with Product Knowledge and Skills

LabTalk has put together a comprehensive list of training opportunities for your lab personnel and sales team.

Dispenser Terms for Easy Patient Understanding

Easy to understand explanations for premium products.

No More Spray & Pray - Educating Your Customers

Do you “spray” your customers with tons of information and then “pray” that it sticks? Learn a better way to educate your customers from optical labs that have successful client education programs.

The Mystery of the Missing Second Pair – Is Business Really Bad or Are Your Accounts Just Really Bad at Business?

Industry trainer, Mike DiSanto provides tips for teaching your accounts how to capture that elusive second pair sale.

Join the Club

Find out how a Lab Association can help your business.

How to Transfer Learning Into Action

Using a simple formula for adult learning, learn how to turn a simple presentation into measurable results.

Optical Laboratory Web Site of the Year Award Has New Judging Format

For the first time, eye care professionals are being asked to nominate their favorite optical laboratory Web site for LabTalk’s annual Optical Laboratory Web Site of the Year Award.

The Changing Face of the ECP

In order to be successful in today's changing marketplace, labs must pay attention to the changing face of the eye care practitioner.

What Would You Do If You Lost Your Top Ten Customers? Don't Panic!

Find out what savvy lab owners and managers do on a day-to-day basis to make sure this nightmare never becomes a reality.

The ABCs of Building Your Business with Kids' Packages

Being Successful with kids' packages isn't as hard as you think. Find out three winning strategies for putting together a kids' program that are as easy as ABC.

Get Your Message Out There - Lab Communications

Learn new methods of communicating with your customer and get the results you want.

The Frame Game: Communication is Key

Frustrated with frame designs that don't accommodate a lens? Learn how to open up a channel of communication with your frame manufacturers so you can work together to find solutions.

CURRENT ISSUE


July/August LabTalk 2014