Assumption: selling Transition lenses can hurt second pair sales. Not true! Find out what Dr. Susan Keene learned when she changed the way she prescribed Transitions lenses.
Sunwear is hot and getting hotter. Learn 10 ways to overcome obstacles and roadblocks to cashing in on this lucrative market.
Find out what’s new in the wonderful world of ophthalmic lenses. Companies debuted new products at Vision Expo West and we have a sampling here for you.
Find out the new lens releases for fall.
Free-form lenses continue to dominate new lens offerings. Check out this sneak peak of what lens manufacturers are unveiling at Vision Expo East.
Second pair sales are no longer limited to a pair of polarized sunglasses. If done right, specialty lens sales can add up to 25 to 30 percent of your basic core lens sales, according to your peers. Find out how they are making this happen.
At Vision Expo West/The OLA, a number of new lenses, lens treatments, and materials were showcased. Here you’ll find what’s new in the wonderful world of ophthalmic lenses.
You don’t have to tell labs what a great product photochromics can be for patients. But how do you drive the message home to your clients, the ECP? Find out new products, strategies and techniques for getting ECPs to join the "choir."
Learn how your lab can enjoy sweet revenue from second-pair polarized sales, while leaving your ECPs hungry for more.
Learn some tricks of the trade for working with drilled rimless lenses.
Lenses are lighting up the post-recession eyewear landscape with high-performance designs, new and/or improved materials, and more lifestyle features than ever before. Check out what’s new.
Brian Boddy of Acoma Optical shares his journey to complete free-form lens independence by deciding to create a house brand progressive versus a branded progressive. An interesting read.
Check out what’s new in lenses and lens coatings.
Find out what it takes to create your own brand of progressive lens or AR coating.
Providing sun lens options for your customers depends on having the best in polarized and photochromic lenses available. Check out what manufacturers have to offer in the roundup of what’s new in sun lens technology.
20 Top Strategies for A+ Performance (and Profits!)
Labs have a new premium lens in their arsenal.
Learn what it takes to start your own house brand program.
Leading lens manufacturers keep you up to speed on the advances in freeform lenses.
Lenses & Technology editor, Andy Karp, gives us a look at what the lens manufacturers showcased at VEW last month.
Can’t live with them, can’t live without them. What’s an optical laboratory to do?
Learn nine strategies for increasing sunwear sales from fellow lab owners and sun lens manufacturers.
With a new category in the sun lens market, there are more options for consumers and opportunities for the optical lab.
Lens manufacturers offer a sneak peek at new products they will be promoting at Vision Expo East.
Optical laboratory owners and managers answer the questions, “Are you selling digitally surfaced lenses?”
Even if you don’t have the equipment for creating digitally surfaced lenses, you can still enter the game and sell these technologically superior lenses.
In this technical article by Rich Palmer, find out calculations and formulas for processing wrap prescription lenses.
Help your clients sell more specialty lenses with these helpful tips in teh areas of polarized, near-variable-focus, industrial and sports safety lenses.
The Vision Council’s Vision Protection Committee provides tips on how to make sports safety eyewear a priority.
Want your lenses to stay OUT of the pile, the last resort for jobs that don’t go through their specific process without special attention? Check out this article on tips for processing Trivex lenses and keep them out of the “pile.”
Get swept away with the latest products and learn new strategies for keeping afloat.
There are more eye hazards in the average home than most people think. Help your customers sell this important product.
Get the play book with important strategies for increasing your polarized lens sales.
Learn how to educate your customers on the value of NVF lenses and increase your sales in this under-sold lens category.
Past winners of the Transitions Optical Lab of the year reveal their tips and best practices for increasing the sale of photochromic lenses.
Innovative designs in the progressive addition lens category bring more choices for patients wanting the best, most natural vision.
Identify obstacles to selling polarized lenses and find solutions to leap over roadblocks and increase your sales of these important lenses.
Find out about the hottest new lenses available and keep your lab up-to-date on all the PAL breakthroughs.
The lastest advancement in photochromic technology is the new Drivewear lens from Younger Optics and Transitions. Learn how you can promote and profit from this new lens.
You can add to your bottom line by promoting and selling near variable focus lenses, but first you have to sell your customers on their importance and teach them how to present this product to their patients.
Lens Manufacturers unveil their latest offerings.
Optical laboratories really don't sell sunwear. They only fabricate and fill orders for sunwear that is already sold. The only way to actually sell more sunwear is to learn how to motivate the ECP to offer sunwear to their patients, your end customers.
Discover why today's polarized lenses are better, and more popular, than ever. And learn how recent advancements can add a new revenue stream for your lab.
New technologies and improvements to existing designs have provided a variety of new offerings from lens manufacturers. Learn about some great new products to meet the needs of your clients.