Lenses

DIRECT FROM LAS VEGAS

This L&T Report brings the highlights from International Vision Expo home, showcasing new lens and lens products.

5 STEPS TO INCREASING MULTIPLE PAIR SALES

Assumption: selling Transition lenses can hurt second pair sales. Not true! Find out what Dr. Susan Keene learned when she changed the way she prescribed Transitions lenses.

 

SUNWEAR HOT STREAK

Sunwear is hot and getting hotter. Learn 10 ways to overcome obstacles and roadblocks to cashing in on this lucrative market.

 

THIS WONDERFUL WORLD OF LENSES

Find out what’s new in the wonderful world of ophthalmic lenses. Companies debuted new products at Vision Expo West and we have a sampling here for you.

KEEPING PACE WITH POLARIZED LENSES NEW LENSES, NEW RESOURCES AND TOP PROCESSING TIPS

Learn what’s new in the polarized lens category and get processing  tips from the experts.

Wonderful World of Lenses

Find out the new lens releases for fall.

DON’T MISS THE (BIG) BOAT ON COMPUTER LENS TRAINING

There’s a boat load of opportunity for you and your customers in computer lenses.

STRAIGHT TALK ABOUT SUNWEAR

Find out about today’s hottest polarized and photochromic lenses.

Take a Sneak Peek at New Lens Products

Free-form lenses continue to dominate new lens offerings. Check out this sneak peak of what lens manufacturers are unveiling at Vision Expo East.

SPECIALTY LENSES: A GOLDMINE OF OPPORTUNITY

Second pair sales are no longer limited to a pair of polarized sunglasses. If done right, specialty lens sales can add up to 25 to 30 percent of your basic core lens sales, according to your peers. Find out how they are making this happen.

The Wonderful World of Lenses

At Vision Expo West/The OLA, a number of new lenses, lens treatments, and materials were showcased. Here you’ll find what’s new in the wonderful world of ophthalmic lenses.

Preaching to the Choir: Photochromics are a great product, duh

You don’t have to tell labs what a great product photochromics can be for patients. But how do you drive the message home to your clients, the ECP? Find out new products, strategies and techniques for getting ECPs to join the "choir."

Seconds, Please: Sweet Revenue from second pair polarized lens sales

Learn how your lab can enjoy sweet revenue from second-pair polarized sales, while leaving your ECPs hungry for more.

How to Become the Artisan of the Modern Lab

Learn some tricks of the trade for working with drilled rimless lenses.

Lenses Light Up The Eyewear Landscape

Lenses are lighting up the post-recession eyewear landscape with high-performance designs, new and/or improved materials, and more lifestyle features than ever before. Check out what’s new.

Branding Your Own House Lenses

Brian Boddy of Acoma Optical shares his journey to complete free-form lens independence by deciding to create a house brand progressive versus a branded progressive. An interesting read.

Rounding Up New Lenses and Coatings

Check out what’s new in lenses and lens coatings.

Building a House...Brand

Find out what it takes to create your own brand of progressive lens or AR coating.

The Latest Sun Lenses... Are You in the Game?

Providing sun lens options for your customers depends on having the best in polarized and photochromic lenses available. Check out what manufacturers have to offer in the roundup of what’s new in sun lens technology.

Getting Smart with Polarized and Photochromics

20 Top Strategies for A+ Performance (and Profits!)

A NEW GOLDMINE FOR LABS...FF SV LENSES

Labs have a new premium lens in their arsenal.

WHAT YOU NEED TO KNOW ABOUT HOUSE BRANDS

Learn what it takes to start your own house brand program.

Zoom, Zoom - Keeping Up to Speed with Freeform Lenses

Leading lens manufacturers keep you up to speed on the advances in freeform lenses.

What's New in Lenses

Lenses & Technology editor, Andy Karp, gives us a look at what the lens manufacturers showcased at VEW last month.

Those Pesky Warranties

Can’t live with them, can’t live without them. What’s an optical laboratory to do?

TEMPERATURES ARE RISING…ARE YOUR SUNWEAR SALES FOLLOWING SUIT?

Learn nine strategies for increasing sunwear sales from fellow lab owners and sun lens manufacturers.

WHAT’S HOT THIS SUMMER - Advances in Polarized Lenses

With a new category in the sun lens market, there are more options for consumers and opportunities for the optical lab.

SNEAK PEEK FOR VEE — Catch a Glimpse of What You'll See at the Show

Lens manufacturers offer a sneak peek at new products they will be promoting at Vision Expo East.

Overheard at the OLA

Optical laboratory owners and managers answer the questions, “Are you selling digitally surfaced lenses?”

Are You in the Game? Digitally Surfaced Lenses

Even if you don’t have the equipment for creating digitally surfaced lenses, you can still enter the game and sell these technologically superior lenses.

PROCESSING WRAP PRESCRIPTION

In this technical article by Rich Palmer, find out calculations and formulas for processing wrap prescription lenses.

Putting Your Best Foot Forward

Help your clients sell more specialty lenses with these helpful tips in teh areas of polarized, near-variable-focus, industrial and sports safety lenses.

Focus on Protection - Making Sports Safety a Priority

The Vision Council’s Vision Protection Committee provides tips on how to make sports safety eyewear a priority.

Processing Trivex... Avoiding the Pile

Want your lenses to stay OUT of the pile, the last resort for jobs that don’t go through their specific process without special attention? Check out this article on tips for processing Trivex lenses and keep them out of the “pile.”

A Wave of New PALs

Get swept away with the latest products and learn new strategies for keeping afloat.

Driving Home the Eyewear Safety Message

There are more eye hazards in the average home than most people think. Help your customers sell this important product. 

Playing to Win with Polarized Sales - 10 Strategies to Help You Succeed

Get the play book with important strategies for increasing your polarized lens sales.

Focus on Protection - Near Variable Focus Lenses

Learn how to educate your customers on the value of NVF lenses and increase your sales in this under-sold lens category.

Raising the Bar on Photochromics Sales - Tips and Best Practices from Labs that Do it Best

Past winners of the Transitions Optical Lab of the year reveal their tips and best practices for increasing the sale of photochromic lenses.

Innovation Leads the Way

Innovative designs in the progressive addition lens category bring more choices for patients wanting the best, most natural vision.

Leaping Over Hurdles to Increase Polarized Lens Sales

Identify obstacles to selling polarized lenses and find solutions to leap over roadblocks and increase your sales of these important lenses.

Your New Best Friend - The latest in PALs

Find out about the hottest new lenses available and keep your lab up-to-date on all the PAL breakthroughs.

Shining a New Light on Photochromics

The lastest advancement in photochromic technology is the new Drivewear lens from Younger Optics and Transitions. Learn how you can promote and profit from this new lens.

Are You Letting Money Slip Away? Computer Lenses, a Lucrative Niche

You can add to your bottom line by promoting and selling near variable focus lenses, but first you have to sell your customers on their importance and teach them how to present this product to their patients.

The Fall Lens Debut - The Brightest Stars of 2006/2007

Lens Manufacturers unveil their latest offerings.

Set Your Sunwear Sales on Fire

Optical laboratories really don't sell sunwear. They only fabricate and fill orders for sunwear that is already sold. The only way to actually sell more sunwear is to learn how to motivate the ECP to offer sunwear to their patients, your end customers.

The Polarized Evolution - More Options Than Ever

Discover why today's polarized lenses are better, and more popular, than ever. And learn how recent advancements can add a new revenue stream for your lab.

The Latest In Lens Trends

New technologies and improvements to existing designs have provided a variety of new offerings from lens manufacturers. Learn about some great new products to meet the needs of your clients.

CURRENT ISSUE


November/December 2014