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LAB ADVISOR Archives | Subscribe to LAB ADVISOR | LabTalk

A Monthly Briefing for Optical Lab Owners and Managers

- March 2015 -

Dollars & Sense

Make What You Say Pay

Lab Notes

New Products

Spotlight

Dollars & Sense

Freaky Times Require Freaky People

Michael Karlsrud

Are you hiring enough weirdos in your company?  You read that right.  Are you hiring anyone who is freaky in how they look, think, act or live?

Innovative companies often hire very freaky people.  They do it for one reason:  challenge the “herd mentality.”  Look around your lab or office.  Do you see the exact same thing from office-to-office and station-to-station? Did you hire everyone that acts and thinks like you?

I hate to say it, but sometimes I think we sound like our parents.  “This is way we used to do it.”  “We have always done it that way.”  “I don’t need to do that, they know who we are.”  “We have been in business for 20 years. They know we are here.”  If we lived in a vacuum or time stood still, we would enjoy the luxury of not needing to change our businesses.

However, we are living in a “perfect storm” of events: benefit companies are squeezing the margin out of material costs; doctors are being reimbursed less for their services; and the consumer is demanding transparency in what eyewear costs.  Technology is enabling consumers to have more choice in services and materials and then enable them to build communities around brands and companies.

These are really freaky times.  Freaky times require freaky people.

Hiring the right people in times of change makes great dollars and sense.  Bring in those that challenge the status quo, shake things up and question how you do business.  Give them a forum to ask questions and embrace new ideas on how to reach new and existing customers. In the old days, they came to us.  In the new world, we need to find them and meet them where they are.

Want to grow your business in 2015 and beyond? Hire the type of people you are trying to attract.  They know where to look and how to communicate with each other better than we (older folks) ever will. 

Change the herd.  Hire a freak.  Do freaky cool things.

Good selling

Michael Karlsrud is the owner and CEO of k-Calls, a tele-services company that serves the optical industry with its two divisions; Telecare and Business-to-Business.  www.karlsrudcompany.com or www.k-calls.com

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Make What You Say, Pay!

Killer Introductions

Anne Miller

Salesperson or "Racehorse in sales?"  Training  pro or "a dopamine injection for you?"  How would you like to be described? Who would you want to meet?

When it comes to getting new business or new jobs, referrals and introductions are the way to go.  However, what someone says about you, or what you say about someone else, frames that person in the mind’s eye of the reader or listener and may intrigue you---or not.  The queen of intriguing introductions has to be Dawn Mckenna, Founder of ResumeSalt  (see Metaphor Minute newsletter).  I asked her to Introduce me to a fellow named Mark for some industry insight that I wanted.  Here’s what she wrote...  

Per my 1:1 conversations with you both, it brings me immense pleasure to introduce the two of you.

Anne-  Mark is a Racehorse in sales, who found his new track at (XYZ) company where he is leveraging his highly successful career in technology sales and new market penetration to extend their brand across the region.   

Mark– Anne will be a dopamine injection for you!  She enables technical and demo pros to transform complex information into simpler, meaningful messages that persuade.  I am positive the two of you will hit it off and perhaps find a way to work/help each other in the process.

Get Creative

Not your usual “Anne does… and Mark does.. “introductions. "Racehorse in sales!"  "Dopamine injection!"  Energy, power, speed, success all captured in two images. I couldn’t wait to talk to Mark and I suspect he felt the same way about me—all because of Dawn’s dramatic metaphoric descriptions.

The next time you are asked to present someone in an email, think of the most vivid image you can to describe them.  If given the opportunity to write your own description, do the same.  Remember Mark Twain’s s saying: “The difference between the right word and just any word is the difference between lightning and a lightning bug.”

Be the “lightning!

Words Matter: Make What You Say Pay! ©2012 Anne Miller, author, “metaphorically Selling” www.annemiller.com

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Lab Notes

New Lab in Dallas

Staff

EGMA LLC is a new Dallas laboratory providing high-quality, full-service distribution of complete eyewear, lenses, frames and instruments. EGMA will preview its own branded lenses as well as the Rodenstock branded lenses and frames at Vision Expo New York.

“This new laboratory is being built consisting of the latest and most advanced technology from Rodenstock processes and designs as well as Schneider, Automation & Robotics, CC Systems ( an Ocuco company) and Santinelli/Nidek. “EGMA lab will be differentiated by; Fit, Vision, Brand, Customer interaction and Value said Alan Yuster, senior vice president.”

Ric Lee (pictured here) has recently been appointed director of manufacturing at EGMA. Lee brings over 30 years of optical experience to this state-of-the-art facility.

P.O.G. Labs Committed to Speed

Staff

P.O.G. Labs continues its commitment to fast turnaround times and cutting-edge technology with their recent purchase of Satisloh MX380 for their in-house AR lab.

Precision Optical Group’s AR lab manager, Tina Wessel, is already seeing the value of the MX380. “This machine puts out more jobs in less time. The Satisloh MX380 handles 57 lenses at a time, whereas the older machine could handle 34. In terms of efficiency, P.O.G. Labs has the best machines to churn out the greatest possible production volume,” said Wessel.

“Here at P.O.G. Labs, we are dedicated to our clients. If that means delivering on Saturdays, we do it. If that means purchasing the best machines out these to further expand our capabilities, then that’s what we do. And that’s what we did when we bought the MX380,” stated Mike Tamerius, co-owner of Precision Optical Group, Inc. 

Proposed Changes to Proposition 65 in California

Staff

The Vision Council has been tracking two issues involving California’s Proposition 65. The first issue involves proposed changes to the Prop 65 warning label. The second is an ongoing lawsuit in California over adding BpA (a substance used to make polycarbonate, a material that can be used to make lenses, frames, and sunglasses) to the Prop 65 substance list. Both issues have recently become active again. An overview of the proposed changes to the Prop 65 warning label and the BpA litigation in the California state court can be found here. Further information about Prop 65 and the impact on The Vision Council’s member organizations can be found here. If you have any questions pertaining to this issue please contact Rick Van Arnam of Barnes Richardson at rvanarnam@barnesrichardson.com.

Satisloh Begins Their 2015 Technical Training Series

Staff

The Satisloh Academy for technical training has begun holding classes at their Charlottesville and Germantown locations.  Classes including technical training on their ES-4, 7E/7Ex, ES-Curve, VFT-orbit, Duo-Flex, Layout Blockers, Toro-Flex, and VFT-Compact.  For more information or to register contact Sandy Richmond at 800-866-5640, ext. 402 for the Charlottesville location or Jill Tausch at 800-866-5640 ext. 172 for the Germantown location.

Smart Glasses Lens Technology to Change Global Eye Care Industry

Staff

In a pioneering step towards merging fashion with technology, Rochester Optical is collaborating with Simon Chim, the renowned Hong Kong eyewear designer, to set a new facial context for Smart Glasses with an exclusive range of frames, chimmm…… by Simon Chim - designed specifically for Smart Glasses, including Google Glass and Vuzix. U.S.-based frames and optics manufacturer, Rochester Optical, is on a global mission to promote the extensive business opportunities for eye care professionals presented by the smart eyewear revolution. To find out more about Rochester Optical’s range of products or for more information on the company, please visit www.rochesteroptical.com.

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New Products

Autograph III – SV

Shamir’s latest Single Vision Freeform design breakthrough, Shamir Autograph III – SV, is designed to provide single vision patients with the perfect digital Rx solution for their visual needs. This new digital design is a single vision lens designed for everyday use. The new design incorporates two revolutionary technologies: EyePoint Technology III and As-Worn Quadro, which allow for enhanced performance in the periphery and maximized fields of vision for the Rx, whether myope or hyperope. For more information contact Shamir’s Customer Service department at 877.514.8330.

New Material Cuts Short Wavelength Light

Mitsui Chemicals has launched a new ophthalmic lens material that helps protect eyes from not only ultraviolet (10-400nm) light rays but also 400nm-420nm wavelength light. Conant Optics is planning to market these lenses in the U.S. under the "UV++" brand.  Mitsui Chemicals’ newly debuted lens material, "UV+420cut," helps protect eyes from damaging short wavelength light. For more information visit www.conantoptical.com.

New Products from Hilco

The new compression sleeve removal tweezers help remove rimless frame hardware and cut compression sleeves from edged lenses and fit  1.4mm and 1.8mm mounts.  The new stainless steel plier rack is made of durable, non-corrosive stainless steel with rubber bumpers to avoid scratches and slippage on the table top. For more information please contact Debbie Fitzgibbons at (800) 955-6544 extension 3011 or by e-mail at dfitzgibbons@hilco.com. 

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Spotlight

Car, Road, GPS...Automation’s Big 3

Julie Bos

Your lab is on a journey. The destination…success. There are road blocks along the way: rising workloads, spoilage costs and ever-increasing demands from customers. The right automation solutions—or lack thereof—can make all the difference in whether a lab reaches its destination or breaks down along the way.

Fortunately, an ever-evolving platform of automation features can change a lab’s trajectory—encouraging a huge upswing of efficiency and profitability. That’s why today’s labs are increasingly turning to more advanced levels of automation to drive productivity, reduce errors and absorb higher workloads without adding staff.

As countless labs have already learned, the right automation solutions—at the right time—can transform large workloads into standardized jobs that are organized, efficient and more cost-effective than their manually-processed counterparts. Time-consuming manual steps are virtually eliminated, leading to far better turnaround time, more capacity, higher productivity and fewer errors.

If you’re considering a full, lab-wide automation line, you also need to know what you’re dealing with. Unlike with many lab systems, implementing a full automation line isn’t a solo effort; it’s a team sport.

Learn the three essential components of automation success by reading the entire article at http://www.labtalkonline.com/

 

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Christie Walker, Editor, LabTalk/LabAdvisor

Christie is the Editor of LabTalk and a contributor to Vision Monday. She covers wholesale laboratories, lab systems, other ECP news and features/coverage. Contact Christie at cwalker@jobson.com.

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