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January/February 2012 |
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SPECIALTY LENSES: A GOLDMINE OF OPPORTUNITY Second pair sales are no longer limited to a pair of polarized sunglasses. If done right, specialty lens sales can add up to 25 to 30 percent of your basic core lens sales, according to your peers. Find out how they are making this happen. |
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REVVING UP YOUR FREE-FORM: New Products and Tips to Make the Most of this new Vehicle Learn about the latest innovations in free-form generators and polishers plus tips from the manufacturers. |
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PUTTING IT ALL TOGETHER - The 4 Key Components for Successful Free-Form Integration Thinking about getting into free-form? Our free-form expert presents the four key components for successful free-form integration. |
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Spotlight on Dan Torgersen Dan Torgersen, technical director of the OLA retires after 19 years. |
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GETTING INSIDE THE HEADS OF YOUR CUSTOMERS Understanding what your customers want and expect from their optical lab will go a long way in providing better service and making them happy. |
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What You Need to Know About...Surviving the Digital Age Life keeps changing in the optical industry and it seems more dramatic and faster than ever before. Gary Petersen of PSI asks, “Are we dinosaurs yet?” |