Editorial Calendar

2014 Editorial Calendar

January/February

EXPERT ADVICE – Digital Equipment and Digital Lenses                                  

Edger Update – Equipment Round-Up                                                                                           

Trends for Labs                                                                                                                   

LabTech – New Products    & Transitions Finalists        

Spotlight On… VSPOne Lab

This Business of Labs – 2014 Predictions                                                                                                                                      

Index of Articles in 2013                                                                   

What You Need To Know About…Vision Eases’ New Technology                                         

 

March/April (Vision Expo)

EXPERT ADVICE – In-depth Product Spotlight (new or existing)                                      

PDF on Standards                                                                                                                               

What’s New in Lenses – Progressive, Free Form and Single Vision

Automated equipment other than edgers and generators

This Business of Labs                                                                         

LabTech – New Products

Transitions Lab of the Year                                                                                                                                                              

Spotlight On…Transition Academy                                                                

What You Need To Know About… Financing Equipment  

 

May/June

EXPERT ADVICE – Consumables and How They Impact Processing                                               

Green Sustainable Practices for Labs – Contact Vision Council about new committee       

The Influences of Doctor Buying Groups on Lab Selection                                       
What’s new in Generators

This Business of Labs                                                         

LabTech – New Products                   

Spotlight On…                                                                                    

What You Need To Know About… Amping up your game                                                        

 

July/August

EXPERT ADVICE – Maintenance and Calibration                                                 

What’s New in Sun Lenses – polarized, photochromic, and tints                              

AR and Lens Cleaning – Can’t have one without the other

This Business of Labs – business articles on insurance, OSHA, healthcare, etc.                                                     

LabTech – New Products

Spotlight On…

Transitions: Ignite Your Business                                                                                                                                                     

What You Need To Know About…

 

September/October(Vision Expo/Labapaloosa)

EXPERT ADVICE – In-depth Product Spotlight (new or existing)                                      

Consumables

Polishers – freeform and standard

This Business of Labs                                                         

LabTech – New Products

Spotlight On…

Transitions- Ignite Your Business                                                                                                                                                     

What You Need To Know About…

                               

November/December

EXPERT ADVICE – Looking to the Future: What’s on the Horizon from YOUR Company       

Overheard at the OLA

Wonderful World of Lenses

It’s a Package Deal – Sun, Kids, and specialty packages

This Business of Labs                                                         

LabTech – New Products

Spotlight On…The OLA

Transitions: Ignite Your Business                                                                                                                                                     

What You Need To Know About…Web Site of the Year