Things Are Heating Up in Sun Lens Options
With Transitions Optical’s new SOLFx line of photochromic polarized lenses and partnerships with Younger Optics, Specialty Lens Corp and more, you can bet you will be hearing about this exciting new category. Now it won’t be a matter of “Do you want sunglasses?” But “What type of sunglasses do you want—polarized photochromics, polarized or tinted sunlenses?”
In this issue of LabTalk you’ll find several articles with tips and strategies for increasing your sunwear sales and bringing this message to your customers, the ECP.
